José Cuervo Reserva de la Familia was introduced in 1995 to celebrate the 200-year anniversary as the world's leading producer of tequila. Each bottle is handmade, numbered, dated and sealed in wax. Every year the Cuervo family commissions a different Mexican artist to design the new collectible box for Jose Cuervo Reserva de la Familia. José Cuervo Tequila is distributed by Diageo on behalf of José Cuervo S. A. José Cuervo is the largest selling tequila brand in the world. Only 17,000 bottles of Reserva De La Familia are produced each year, in collectors boxes designed by Mexican artists. This Extra-Añejo tequila is aged in oak barrels for an average of 3 years. The final blend includes Tequila from reserves aged over 30 years. Only the estate's finest 10-year-old agaves are hand-selected. Only the most flavorful inner portion of the agave's piña (heart) is used. Vibrant, with a full, mellow flavor combines floral, agave, vanilla and Cognac-like flavors.